As it happens with anything and anyone else, some days are harder than others for an author. On the marketing side of things, there’ve been some recent rough days in many an author’s neck of the woods, particularly where one crucial area of book marketing is concerned: book reviews.
There’s been an uproar (a recurrent one?) and much speculation as the online book reviews of more authors and reviewers have been disappearing. (Here are samples of the uproar and speculation, in case you’ve been out of the loop.)
I understand what all of the fuss is about, particularly for independent authors who work hard to get book reviews. Yes, the couple of handfuls of precious reviews I’ve been able to gather for my own books are the result of hours and hours, months and months of searching and querying, reading the review policies of anywhere from 600 to 700 book reviewers and bloggers, individually contacting about 300 whose preferences and requirements I met, getting “Yes, I’ll review your book!” responses from about half of those, and resulting in what I have so far.
Please excuse my inexact numbers. I’ll admit that the closer I got to 1,000 reviewers, fatigue set in, and I started losing track of the count, even with my recording all the data. 🙂 I had to get back to reading and writing to regain my strength.
And speaking of reading and writing, reviewing parameters have the potential to get sticky for a bookworm who loves writing books as much as reading and reviewing them. I mean, once someone writes a book, any other book that person reads from that day forward is “another author’s” book. That’s a whole ‘nother subject.
Anyway, in the midst of these rough days, I’ve had to recall the dear memory of once finding a novel that saved my life. The author wrote it long before I was born, and there’s no way she or her publisher could have known anything about Nadine C. Keels and what Nadine would be going through when she happened to find the book on a shelf, decades down the line. And I have no idea what difficulties the author or publisher may’ve had to overcome to get that book out into the world.
But God and the orchestration of His universe had a way of making sure the right book from the right author got into this reader’s hands at just the right time. I believe I’m not at all the only reader that has ever happened to, and it makes me trust that the same will ultimately happen for the books I’ve written for others.
Nope, this encouragement isn’t very scientific, but when I’m putting everything I am and everything I’ve got into writing and planning and publishing and marketing and all, and another uproar or obstacle in the process arises, I have to remind myself of why I think it’s worth it to keep at it, even when favorable results are hard to come by and seem minimal. There are so many uncontrollable factors anyway, factors that go into when, where, and why a book sells, and once it’s sold, if it’s actually read.
So, as a reader and an author, I’ll keep doing what I can, change or improve what I can, try not to stress too much over what’s out of my hands, and remember all the books that have gotten into my hands at the right time, despite what the obstacles may have been.
*Oh! And if you’re a reader, do know that the reviews you write mean so much and are a great help to the authors you love to read.*