Authors and Bloggers: Don’t Discount Your Audience

True Audience

Hey. Being an author or a blogger is no joke, especially if you mean to be around for the long haul. It requires a lot of passion, time, patience, and quite a backbone. Even “overnight successes” are oftentimes only “overnight” to the public at large, since not everyone was there to see the years of blood, sweat, tears, and legwork that went into making that “overnight” possible.

I see the frustration of fellow authors and bloggers who put so much thought and effort into their work, striving to put out quality books and content, but the interest and results they manage to garner seem so minimal.

Writer Frustration“Hardly anybody reads my books, and even fewer people review them.”
“I do my best to get the word out there about what’s happening on my blog, but hardly anyone stops by, reads, or comments.”
“If nobody really cares about what I’m doing, why am I even doing it?”

Those moments of discouragement come to the best of us. But I find myself mentally (and sometimes vocally) countering the “nobody” question, asking, “Is ‘nobody’ truly no one at all? And if not, who is ‘nobody’?”

Besides the fact that, in most cases, it simply takes time to find and reach the right people and to stir up interest, I think the idea of “nobody” often comes from comparing one’s results to someone else’s. And too many times, we’re comparing our newbie or five-to-ten-year results to those of people who’ve been in the game much longer than we have or people who have resources that we don’t.

Still, there are billions of people on this planet. Billions. Even if you sell millions of copies of your book, or you have a million blog subscribers, it’s likely there will always be far more people on Earth who aren’t reading your book or visiting your blog. It’s likely that there’ll always be more people who’ve never heard of you, or who don’t care, than who have heard of you and who do happen to care about you once they’ve heard.

But are you going to spend your time worrying about all the people out there who don’t care, about all the folks who pass by your wonderful books or blog with nary a second thought or glance? No, I’m not saying not to bother with producing excellent work and growing your audience as much as you can—but I’m curious as to what magic number your audience has to reach before the people in it are no longer “nobodies” to you.

Of course, all authors and bloggers must decide for themselves the kind of results that are worth the energy, trouble, and finance they put into their work. There’s no hard and fast rule about what outcomes will or should make it all worthwhile for everyone in the writing world. Time, resources, goals, priorities, and any number of factors vary from person to person.

But if you’re in this for the long haul, I’d encourage you to remember that, out of the multitudes of people around, not everyone is, or is meant to be, your audience. Don’t undervalue or discount the people who are indeed listening to you, who are truly interested, even when the numbers are relatively few.

However large or small it is right now, your audience is your audience. And the human beings in it may very well need to hear what more you have to say.

Reading Audience


18 thoughts on “Authors and Bloggers: Don’t Discount Your Audience

  1. Linda B. says:

    Excellent post. I’m new to blogging, and I do wonder who really is stopping by to read what we have to say. I guess I’ll keep on going because I really love what I do and have met some amazing authors! Thanks for the encouragement….Linda

    Liked by 1 person

    • Nadine C. Keels says:

      You’re welcome, Linda! I started blogging in 2009, and it wasn’t until about five years later that I figured out what I really wanted to do with my blog and got into a flow. Not saying that it has to take everyone that long. 😀 But I’m glad I stuck with it. Like you, I love what I do!


  2. jazzfeathers says:

    Great article! And it’s come to me at the right time. Not that I’m considering giving up, but I’m coming to the conclusion that the strategy I had decided for my blog and especially my book might not be the best I can do.

    I’d also say that often we don’t really realise who is actually reading our blog. It has happened to me multiple time that I got one comment, just one, that makes me realise a certain person is indeed following my blog (and -gasp! – even enjoying it!) and I never realise it only because that person is generally a lurcker. But I’m telling you that one comment might make all the difference 😉

    Thanks for sharing. I’m happy I’ve read this post today 🙂

    Liked by 1 person

    • Nadine C. Keels says:

      Thanks! I should know about people who lurk, since I’m one of them. 😀 I tend to still forget sometimes, but the same thing will happen to me now and then: I’ll get a little message or a comment from someone I had no idea was even paying attention to my posts. And it does indeed make a difference!

      I’m glad this post encouraged you. If I’ve come to learn anything about this writing business, I’ve come to learn it’s a marathon, not a sprint, with a lot of trial and error along the way, keeping at it ’til you find what works, keeping at it some more ’til you find what works better. 🙂 And celebrating those moments, big or small, when something does indeed work!

      Liked by 1 person

  3. Icy Sedgwick says:

    I’ve been blogging for seven years now, and when you release a post into the wild, only to get no comments, you can sometimes think “Why am I bothering?” But then a person I know will randomly tell me they loved the post, and I often didn’t even know they read my blog. Or I might get a chance email from someone who saw one of my posts on Twitter and wanted to connect. Just because the audience isn’t speaking doesn’t mean they aren’t listening!

    Liked by 1 person

    • Nadine C. Keels says:

      Haha, yes–the lurkers! I myself read far more blogs and articles than I have time to comment on, and sometimes I simply don’t have anything to say after reading, even though my brain is filing away the information. I have to remind myself that if I weren’t an author or a blogger, if I was just someone who casually browses the Internet, it’s likely that actually commenting on blogs myself would rarely even cross my mind.


  4. nobody.who.has.Jesus says:

    Hey. Thank you for sharing your wisdom. 🙂 I’m really encourage with what I read. I’m blogging for a year and this is really helpful for newbies like me. I think we all have different purposes why we do what we do. So, it really pays off when we have that right purpose in mind. God bless. 🙂

    Liked by 1 person

  5. B Hriv says:

    Excellent job on this! I’m not an author or a blogger, just a reviewer, influencer, and promoter of Christian authors. One verse I think of when I see authors discouraged is I Thess 5:24 “Faithful is he that calleth you, who also will do it.”

    Liked by 1 person

  6. Michael Stephenson says:

    I definitely enjoyed this article. It puts things into perspective. I still worry about how many people are reading my novels or blog posts, but I worry a lot more about how to fully engage with them. So few people ever want to comment on posts they’ve read. Still, I have to keep at it.

    Liked by 2 people

    • Nadine C. Keels says:

      Truth be told, I’m not always sure how to engage with readers either. 😀 I’m an introvert’s introvert, enjoy keeping to myself, and even in this (still rather new) age of blogs and social media, I’m naturally more of a “lurker” than a commenter. I read, and sometimes watch, far more content than I actually comment on.

      Even when it comes to books–I did start writing reviews just within the past few years, but I’ve been reading all my life, and most authors I’ve read haven’t or won’t ever hear from me.

      But when I’m considering books I’ve really enjoyed or that have changed my life in some way, sometimes I stop and think, “This author doesn’t know I read their book, doesn’t know I exist, but what if they’d gotten fed up or discouraged and decided not to write it? Where would that have left me?”

      So, I write for people I’ll hear from and others (likely more) I’ll never know have read something of mine. Either way, I hope that something I’ve written helps them as other authors have helped me and continue to do so. 🙂

      Thanks for stopping by, Michael! (And for commenting, heehee.)


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