Oh, I’ve heard various tips and ideas from various folks in the business.
“Authors have to study a genre, research the current trends in that genre, and then write books that follow those trends, if they want their books to sell.”
“You’ll lose your passion for writing and limit your creativity if you’re only trying to be trendy or fit in a popular box. Besides, readers don’t want the same book they’ve already read, just with a different author’s name on it. Stop worrying about the fads and write the book you’re meant to write, since there are people who’re meant to read it.”
“You have to pick up the pace and put out several books a year if you want a worthwhile return on your writing investment.”
“Quit trying to write and publish so many books so fast. That’s sloppy, and it’s not fair to readers or to yourself. Slow down and respect the art of writing.”
“It’s pointless to write and publish if you’re not making decent money from it.”
“It’s pointless to write and publish if you’re in it for money. That’s not what writing’s about.”
I’m paraphrasing, but you get the gist.
So. Is it better to write and publish for the love of books, or is it better to write and publish for other rewards? Hm. Well, I’m of the mindset that different writers write for different reasons, and I believe one writer’s reasons can be just as legitimate as another’s.
Some authors are looking to publish masterpieces that people will read, contemplate, and learn from for generations. Other authors focus instead on giving their fans a good time, here and now. Some writers are looking to make a living from their writing. Others aren’t. Some authors are looking to publish and sell multiple books in their lifetimes. Others aren’t. Some writers write because there’s a burning, vital message in their souls, and they simply must unleash their voice into the world. Other writers research market trends and deliberately write what’s trending in order to sell a lot of what people are enjoying these days.
Whatever one’s different purpose, motivation, or goals may be, I don’t think it makes one writer’s love and appreciation for literature, or even one’s professionalism, more or less than another’s. I believe the world needs all kinds of authors and different kinds of books, from the deep masterworks to the fluffy-and-fun stuff and everything else in between.
I’ve often said that for a writer, it’s important to know specifically why you, the individual, write. It will affect what decisions you make, what risks you’ll take, where you’ll place your priorities, and what will make it all worthwhile or rewarding to you.
Someone else’s reasons for writing may differ from yours, but that doesn’t mean those reasons are better or worse. Be true to your purpose for writing, put in the work toward your goals, and celebrate others who are doing likewise.